DID YOU KNOW?!?! .... Our parent company, MooreMuscle has started doing weekly apparel drops! Every Monday, the designers at MooreMuscle Apparel release a new design! They have ...Read more

The Night of the Living Deadlift returns this year in the form of a full powerlifting meet! We are excited for our first afternoon / evening event where costumes are encouraged! The meet will feature a mix of some of our new lifters and a group of our experienced veterans!Read more

Powerlifting is a popular strength sport that revolves around three main lifts: the squat, bench press, and deadlift. While all powerlifters aim to increase their overall strength, there are two distinct approaches to training and competition: equipped powerlifting and raw powerlifting. Equipped powerlifting involves the use of supportive gear such as knee wraps, bench shirts, andRead more

1. Introduction: You GET to, instead of you HAVE to. Are you tired of dragging yourself to the gym, feeling negative and unmotivated? It’s time to turn that frown upside down and unleash the power of positivity in your gym experience! You get to go to the gym today! … Instead of you HAVE to go to the gym today. Maintaining a positive mindset can make all the difference in achieving your fitness goals and enjoying your workouts. From boosting your energy levels to increasing your motivation, positivity has the power to transform your gym routine into a joyful and fulfilling experience. So, put on your smile and get ready to discover the secrets to keeping it positive at the gym! 2. The Impact of Positivity on Gym Experiences: Why it Matters Positivity has a significant impact on gym experiences, and it matters more than you may think. When you...Read more

On July 5th at 4:00PM, the legend returns to the platform. In an event to benefit the Alzheimer’s Association, Robert “Bob” Moore, will attempt to break the all-time powerlifting world records that he currently. holds. The 2022 National Champion holds the all-time world record in the Squat, Bench Press and Total and fresh off his 70th birthday, will attempt to rewrite history once again. Come join us for the biggest event in the history of PHF while the O.G. of powerlifting helps raise funds and awareness for Alzheimer’s. There will be NO FEE at the door but there will be a table with PHF staff to help take donations on the Alzheimer’s website. 16 days. Records will be broken, History will be witnessed.Read more