PHF isn’t a walk-in gym—and that’s by design. We operate as a private, invite-based facility focused on positivity, respect, and progression. If you’re considering training with us, this page will walk you through how we operate and whether PHF is the right fit for you.Read more

Strength is built through consistency, not perfection. Even with a packed schedule, PHF coaching keeps your training on track so you can continue making progress in the gym and in life.Read more

When most people think about powerlifting and strength sports, they picture heavy barbells, chalk-covered hands, and max-effort lifts. What often gets overlooked is one of the most underrated elements of strength training: conditioning.Read more

When it comes to getting stronger, powerlifters are always chasing better results ... bigger squats, stronger benches, and heavier pulls. But even the best programs can hit plateaus if the resistance stays static. That’s where resistance bands come in. Backed by research and championed by elite coaches, bands aren’t just for warm-ups or rehab, they’re a powerful tool for building explosive strength, breaking through sticking points, and maximizing gains at every phase of the lift. If you're a strength athlete and you are not using bands, you are leaving kilograms on the platform.Read more

At PHF and MooreMuscle, we work with women from every walk of life—and one thing is clear: getting in shape as a premenopausal woman requires a strategy built on real science, not outdated myths. Hormones, metabolism, and recovery all play unique roles during this stage of life, and it's time we tailored our approach to match.Read more

In the world of powerlifting, it's easy to become hyper-focused on your squat, bench press, and deadlift numbers. After all, the essence of powerlifting revolves around these three lifts. However, an often overlooked but critically important component for powerlifters is General Physical Preparedness (GPP) and conditioning.Read more